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Pharmacy Benefits Management Services

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Academic Detailing Services - About Us

The Department of Veteran Affairs (VA) Pharmacy Benefits Management (PBM) Academic Detailing Services (ADS) is designed to provide a centralized matrix model for developing and supporting core elements of academic detailing (AD) programming.  AD is a scholarly approach to balanced, evidenced-based information that uses direct one-on-one social marketing techniques to provide service-oriented outreach for health care professionals. 

The mission of the ADS is to innovate strategies that promote evidence-based practices, build relationships with healthcare teams, and resolve barriers to improve Veterans' care through academic detailing.

The ADS provides support for VHA efforts to reduce variability in the use of evidence-based treatments across the VHA in the following core services:

  • Provides training for pharmacists new to AD
  • Develops clinical dashboards and priority panel reports for key initiatives (e.g. OUD, OEND) to identify Veterans in greatest need of an intervention
  • Develops evidence-based provider and patient education tools
  • Provides ongoing training and support for detailers during the monthly AD Collaboration Call
  • Supports development and implementation of new AD programs
  • Maintains a workforce platform to collect data on outreach visits

If you are interested in learning more about implementing an Academic Detailing Program, please see our VA Academic Detailing Implementation Guide For questions/comments, please contact us at

AD Service is made up of the following individuals:

Melissa Christopher, Pharm.D.

National Director
Associate Chief Consultant, PBM, ADS

Daina Wells, Pharm.D., BCPS, BCPP

Assistant Chief Consultant, Education and Training

Sarah Popish, Pharm.D., BCPP

Education and Training Program Manager

Julianne Himstreet, Pharm.D., BCPS

Education and Training Program Manager

Janet Dailey, Pharm.D.

National Pharmacist Program Manager for Clinical Education

Chad Kay, Pharm.D., BCPS

Assistant Chief Consultant, Data Alalytics and Population Health

Marcos Lau, Pharm.D., MS, BCPS

Data Program Manager

Michael Harvey, Pharm.D., BCPS

Data Program Manager

Clayton Hamilton, Pharm.D.

Data Program Manager

Mark Bounthavong, Pharm.D., MPH

Data Program Manager

Andrea Almeida, JD, MPH

Training and Operations Program Manager

Christina Morillo

Management and Program Analyst

Miguel Valdes, MBA, CPhT

Management and Program Analyst

Courtney Leavitt

Program Specialist